Float on in for Sprecher Brewery’s FLOATILLA!

Glendale, Wisconsin,  is proudly known as “The Root Beer Capital of the Universe”.  Sprecher Brewery is one of the largest producers of Root Beer in the World.  To celebrate, the award-winning brewery is hosting an epic event for “National Root Beer Float Day” on August 6th, 2020.  All are welcome to attend FLOATILLA!

WHAT: Sprecher Brewing Company is partnering with Cedar Crest Ice Cream to host a FREE root beer float giveaway.  All are welcome to the world’s largest DRIVE-THRU ROOT BEER FLOAT GIVEAWAY…known as “The Great Sprecher Root Beer Floatilla”.

WHEN: August 6th (Noon to 8pm)

WHERE: Sprecher Brewery  (701 W. Glendale Avenue – Glendale)


SPECIAL INSTRUCTION: Cars will be admitted entering Sprecher Brewery from the WEST only.  Enter Glendale Avenue (West) from Green Bay Road in Glendale.

Upon exiting Floatilla, cars will be directed East/Head Right down Glendale Avenue to Port Washington Road.

See map below for further details.




To provide a safe experience for all guests:

  • Service is drive-thru only. Do not exit your vehicle.
  • Root beer floats are to be enjoyed inside patrons’ vehicles and/or at home.
  • Attendees are to remain in their vehicles and staff will bring floats directly to the passenger or driver-side window.
  • All staff members and volunteers will be wearing masks.
  • Attendees are encouraged to follow the current mask protocols set forth by the City of Glendale  https://welcometoglendale.com/glendales-mask-resolution/

Other Event Details:

  • Attendees must enter at Green Bay Avenue onto Glendale Avenue.
  • While floats are free, attendees are encouraged to make an online donation to Feeding America Eastern Wisconsin by texting FLOAT to 41444.

Let Sprecher know if you will be attending by responding to their Facebook Event Page:  https://www.facebook.com/events/574814959823761


Sprecher Brewing Co. Inc.
701 W. Glendale Ave.
Glendale, WI 53209

Monday-Saturday 11am to 6pm
Sunday 11am to 5pm

Administrative: 414-964-7837
Giftshop + Tours: 414-964-2739